That “Psychic” word

Simon FAQ, Intuition, Marketing, Psychics Leave a Comment

I’ve had a bit of a quandary for a while around the use of the term “Psychic”.

“Psychic” carries so much baggage. Generally we associate the term with someone who is either completey unhinged, or cycnically exploiting people – or both. And is generally very, very strange.

My prefered term is “Intuition” and “Intuitive” because that more accurately describes what’s going on for me. Exactly where that intuition comes from is left open which allows people to more easily integrated it in to their world view – I’m not sure I have a firm opinion, and I don’t think I need one. I’m just doing what works.

Having said that, “Intuitive” is just the most boring word ever. “Psychic” grabs your attention, especially when paired with something as boring as “CEO”. Plus the search traffic for psychic-anything is just tremendous.

 

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